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SynerMed Communications, ("SynerMed") respects the
privacy of visitors to its Web sites, and we recognize your
need for appropriate protection and management of personally
identifiable information you share with us (any information
by which you can be identified, including but not limited to,
name, address, e-mail address, and telephone number). That is
why we have established this Privacy Policy, so that you are
informed about how we treat any personally identifiable information
that you provide to us in the course of using this Web site.
This Privacy Policy will inform you of:
- How you will be informed of updates to this Privacy Policy
- What personally identifiable information of yours we may
collect from you through our Web site
- How we may use your personally identifiable information
- Limits on how we would share and disclose your personally
identifiable information
- Our policy regarding links to third-party Web sites
- Security of our Web site
- How you can correct and update your personally identifiable
information
Please note that the SynerMed Web sites are directed
towards users who reside in the United States of America.
It is not our intent to gather personally identifiable information
from individuals residing outside the U.S.
Penn State is committed to on-line privacy and confidentiality.
This Web site is managed by SynerMed Communications, and their
printed privacy policy applies to this site. We may share aggregated
data concerning registrations, post-tests, and evaluations on
request of our joint sponsor (SynerMed Communications) and/or
the commercial supporter. We will not share any personally identifiable
information. Penn State College of Medicine may use the information
you provide on this site to contact you about your CME credit
or other relevant educational activities provided through Penn
State College of Medicine. For more information, contact ContinuingEd@hmc.psu.edu.
Due to the Internet's rapidly evolving nature, SynerMed may
need to update this Privacy Policy from time to time. If so,
SynerMed will post its updated Privacy Policy on our Web
site located at www.lyticsinpractice.com
so users are always aware of what personally identifiable
information we may collect and how we may use this information.
SynerMed encourages you to review this Privacy Policy regularly
for any changes. Your continued use of this Web site will
be subject to the then-current Privacy Policy.
You can generally visit our Web site without revealing any
personally identifiable information about yourself. However,
to access certain options and services we may ask you to provide
certain personally identifiable information and without providing
such personally identifiable information, you may be unable
to access certain options and services. We (along with our
third-party partners engaged to provide marketing and advertising
on our behalf) collect personally identifiable information
about you only if you voluntarily provide it to us and you
have the option not to provide any personally identifiable
information to us. The following is personally identifiable
information that you may voluntarily provide to us and how
we use it:
- Surveys. Information obtained from you
on Web surveys, such as contact information (name and shipping
address), demographic information (ZIP code, age level),
and medical condition. We may use this personally identifiable
information to provide you with information and services
for which you have expressed an interest or that you may
find useful based on your answers in a survey. Additionally,
we may refer to your personally identifiable information
to better understand your needs and how we can improve our
Web site.
- Newsletters. Information obtained from
you from your request to subscribe to a newsletter, such
as contact information (name and e-mail address). We may
use this personally identifiable information to deliver
the newsletters that you have elected to receive.
- Registration. Information obtained from
you on registration forms used to process your requests
for services and information, such as contact information
(name, address, e-mail address), password, username or code,
age, date of birth, gender, ethnicity, and medical condition.
This registration information may also be gathered if you
register for certain services via fax or mail. We may use
this information to send you a welcoming e-mail to verify
your username and password, Web site updates, special offers,
notices regarding relevant medical conditions and treatment,
or other information responsive to the data that you provide
to us. Additionally, we may refer to your personally identifiable
information to better understand your needs and how we can
improve our Web site.
- E-mail Content to a Friend. Information
obtained from you regarding friend or family name and e-mail
address, if you elect to use our referral service for sending
some of our Web site content to friends and family. We may
use this personally identifiable information to automatically
send the friend or family member a one-time e-mail inviting
them to visit the Web site. We may store this information
for the sole purpose of sending this one-time e-mail.
SynerMed is the owner of all information collected on this
Web site.
You must be 18 years of age or older to submit registration
or survey information. If you are under the age of 18 and wish
to register to obtain further information or be included in
a survey, then your parent or legal guardian must register to
obtain the information or to participate in the survey.
Some of our Web sites may use cookie technology to identify
users who have previously visited so the user is recognized
upon return, thereby saving them time while on our Web site.
A cookie is a piece of data stored on the user's hard drive
containing information about the user. Usage of a cookie is
in no way linked to any personally identifiable information
while on our Web site. Once the user closes their browser, the
cookie simply terminates. If a user rejects the cookie, they
may still use our Web site. A cookie may be placed by us, or
by vendors or service agencies who work with us or with our
partners.
This Web site may use pixels, or transparent GIF files, to help
manage online advertising. These GIF files are provided by our
ad management partners. These files enable these partners to
recognize a unique file on your Web browser, which in turn enables
us to learn which advertisements bring users to our Web site.
The information contained in GIF files that we collect and share
with our ad management partners is anonymous and is not personally
identifiable.
We may track the total number of visitors to our Web site, the
number of visitors to each page of our Web site, IP addresses,
and the domain names of our users' Internet Service Providers,
and we may analyze these data for trends and statistics in the
aggregate, but such information will be in aggregate form only
and it will not contain personally identifiable data. Such aggregate
information is not linked to any personally identifiable information
that can identify any individual person.
We may use such aggregate information to analyze trends, administer
the Web site, track users' movement, and gather broad demographic
information for aggregate use. We may share this aggregate information
with our corporate partners and contracted vendors to assist
us in operating the Web site and to enable them to better understand
SynerMed's business.
We may provide your personally identifiable information that
we collect and the data generated by cookies to a parent, subsidiary,
or affiliate entity within the SynerMed corporate family, partner
entities, and the vendors and service agencies that we may engage
to assist us. For example, we may provide your personally identifiable
information to an organization in order to complete a service
(eg, send out newsletter e-mails you have requested), to assist
us in reviewing the data or to provide marketing or advertising
on our behalf. Any organization to which we provide such personally
identifiable information is also required to keep your personally
identifiable information confidential in accordance with this
Privacy Policy. We will also disclose your personally identifiable
information if we reasonably believe we are required to do so
by law, regulation, or other government authority (such as reporting
safety information to the Food and Drug Administration). We
will not sell your personally identifiable information to any
other company or organization except we may transfer your personally
identifiable information to a successor entity upon a merger,
consolidation, or other corporate reorganization in which SynerMed
participates or to a purchaser of all or substantially all of
SynerMed's assets. Such successor entity shall be bound by
the terms and conditions of this Privacy Policy.
Some of our Web sites may contain links to other Web sites on
the Internet that are not under the control of or maintained
by SynerMed. Such links do not constitute an endorsement by
SynerMed of those other Web sites, the content displayed therein,
or the persons or entities associated therewith. You acknowledge
that SynerMed is providing these links to you only as a convenience,
and you agree that SynerMed is not responsible for the content
of such Web sites. Your use of these other linked Web sites
is subject to the respective terms of use and privacy policies
located on the linked Web sites.
SynerMed and its third-party providers may employ procedural
and technological security measures, consistent with industry
practice. Such measures are reasonably designed to protect your
personally identifiable information from loss, unauthorized
access, disclosure, alteration, or destruction. SynerMed may
use encryption, password protection, secure socket layers, internal
restrictions, and other security measures to help prevent unauthorized
access to your personally identifiable information.
SynerMed provides you with the ability to review and correct
any of the personally identifiable information that you have
provided to us. If you wish to correct any information provided
to us, you may update your contact information directly by accessing
your account or registration. You may also "opt-out"
of receiving e-mails and other communications from us by using
the unsubscribe feature included in the e-mails we send.
Privacy Policy Last updated: April 17, 2006.
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